Posted on by Jonathan Paul

Nylon - Kreyol Essence

Since its debut in 2015, the Indie Beauty Expo has grown into an industry powerhouse. While co-founder Jillian Wright started out showcasing around 80 brands, she now features over 250—and those are just the ones that made the cut.

While makeup and skin-care sales are both on the rise, according to WWD, hair care is the fastest growing category in prestige beauty, with DP Hue president Martin Okner declaring that “indie hair is the new makeup.” Experts have theorized that the rise in hair products is analogous to greater interest in makeup, because the results of using effective products are so visually transformational.

Read Full Article


★ Judge.me Reviews

Let customers speak for us

5335 reviews
91%
(4881)
7%
(393)
1%
(52)
0%
(3)
0%
(6)

I love it, my hair stays moisturized !!

Haitian Moringa Oil
Nourising Face & Hair Oil
100% Natural
15ml

Elite

Feels incredible on my face, and has helped me keep my skin moisturized.

x