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We analyzed startups that have raised funding since 2016 to identify 15 ancient and new-age ingredients that are trending in the beauty world.

Fueled by the rise of indie and direct-to-consumer brands, beauty products are evolving to meet consumer desire for transparency and clean products. Today’s consumers are more ingredient-conscious than ever and are increasingly associating beauty ingredients with health.

As consumers seek health benefits from and transparency in their beauty products, we see some beauty companies beginning to follow trends in the food world. Like food brands, beauty companies are beginning to integrate plant-based ingredients, spices that have not traditionally been used in Western markets, and more into their products.

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