Picking A Product From An Indie Brand Gets Tough

Currently in beta mode, The Beauty Marketplace has signed up 23 brands for commerce, including Lash Control, Dear Clark, Zaman Skincare, Kreyol Essence, Plentiful and Merlot Skin Care, and identified 1,900 that it’s demarcating with various descriptors to enable product recommendations. Expected to launch widely to shoppers by the holiday season, it’s heavily focused on brands aimed at millennials and busy professional women.

“The beauty industry is highly-fragmented and oversaturated. Indie brands are having trouble getting distribution and attention,” says Mary Palmieri, founder and CEO of The Beauty Marketplace. “The vision is to be a one-stop online shop to help consumers make informed purchasing decisions.”

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