IPSY: 37 Black-Owned Beauty Brands Bringing Joy & Vibrancy to the Industry

Long, intricate nails. Laid edges. Sky-high falsies. The influence of Black culture within the beauty industry is undeniably everywhere—from the makeup looks you pin to your inspo board to the innovative, protective products you use daily. Black-owned and founded brands, creators, artists, and communities are the tastemakers behind the popular trends we fall in love with, as well as the activists who push against outdated norms within beauty. Thanks to these inspiring entrepreneurs and innovators, shelves are finally being stocked with game-changing formulas that cater to the needs of melanin-rich skin and textured hair, inclusive shade ranges, and incredible pigment payoff. 

This Black History Month (and every month), we’re celebrating the joy, color, and vibrancy of the Black experience and giving a much-deserved shoutout to our fave Black-owned and founded beauty brands. So get your scrolling hand ready! This list of trailblazers are painting new perspectives of Black beauty in all its diverse expressions…and you need to have them on your radar ASAP. 

KREYOL ESSENCE

Originating from the beautiful country of Haiti, this eco-friendly brand brings hair, skin, and body products with a focus on traditional, natural ingredients to the beauty world. Their traditional formulations consist of plant-based oils, herbs, and butters rich in history, moisture, and efficacy—delivering beauty with a positive and global impact. They’re on a mission to make you glow from head to toe with must-haves from mango-infused hair mousse to lavender body wash.

IPSY Pick: This mango curl cream is like a spa day for your hair, adding extra shine and definition to your ringlets with an antioxidant-dense formula.

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