Posted on by Stéphane Jean-Baptiste


Kreyol Essence

Third time’s a Whole Foods Market charm for Kreyol Essence. The hair and skin products brand broke into the natural grocer after two unsuccessful attempts and is now expanding to 250 doors across the country.

After facing rejections from Whole Foods in 2014 and 2015, Kreyol Essence took small steps into the retailer by entering six locations at the end of 2016 and stretching to 52 stores about three months later before being approached six months ago to almost quintuple its door count. The brand’s signature $20 Haitian Black Castor Oil in its original, rosemary peppermint and lavender hibiscus varieties has the broadest reach at Whole Foods.

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Haitian Black Castor Oil

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392 reviews
Thank you!

I love your products! Thank you for making such a wonderful, luscious body butter! It's helping me stay moisturized and gives me that shine and glow that gets many compliments.


Haitian Black Castor Oil
Haircare Essentials

New hair care products

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Happy user

So far so good keeps my hair moist and soft