QVC, HSN’s Beauty Festival Goes Virtual
Following the success of their 2019 live event in Philadelphia, PA, QVC and HSN’s experiential event, Beauty Bash, is returning on Saturday, September 18 from 12-3 p.m. ET. While the beauty festival will be held virtually this year, it promises to be bigger and more interactive, with the new format allowing for double the number of attendees. This year’s immersive event will introduce new brands, including Buttah, Sobel Skin Rx, Eu’Genia Shea, Kazmaleje, Kreyol Essence, Lawless Beauty, Maison 276, and Mented Cosmetics. Similar to its inaugural event, attendees will have the opportunity to visit custom-designed interactive booths from over 35 brands, access experts, explore products, and attend demos. In addition, beauty enthusiasts will be offered the opportunity to snag their favorites through a virtual shop, scavenger hunt and giveaways. There will also be panel discussions around top trends such as clean beauty, inclusivity, inspiring founder stories, beauty at any age, beauty disruptors, rising beauty brands and more. Content from the event, including panel sessions, will be available free online to attendees for seven days following the event. For complimentary tickets to the experience, please visit QVC.com or HSN.com.
Celebrating Inclusivity in Beauty
QVC and HSN have deepened their commitment to diversity, equity, and inclusion, with a new live show, Shades of Beautiful, which features cosmetics, skincare, hair care, and other beauty products created for people of color, and suited for many skin tones and hair textures–as well as brands owned by people of color. The show premiered on HSN in February, featuring two new launches, Buttah and Urban Skin Rx, alongside existing brands Mented, Kazmaleje, MasterPeace, and Carol’s Daughter. Subsequently, Shades of Beautiful debuted on QVC on August 24, featuring Live Tinted, M.A.C, Kreyol Essence and Maison 276. With hundreds of products in their inclusive beauty category, the platforms are dedicated to continuing to grow this assortment, increase shade ranges, and offer more products for all hair types. Customers can view and purchase items featured on QVC here or HSN here.
CEW x QVC Beauty Quest Awards
For the 11th year, CEW and QVC have partnered for the annual QVC Beauty Quest award, established to help the multi-platform retailer discover the next “big thing” in beauty. The award provides the winner an opportunity to connect with millions of shoppers across the platform, which is known for fostering growth of many brands. Finalists include+ Lux Unfiltered, Bouclème, Danessa Myricks, Droplette, Glo Skin Beauty, Gussi, Layers Skincare and Mother Dirt. Click here to attend CEW’s November 3 event to see who will take home the grand prize.