Posted on by J P

For too long the beauty industry has been complicit in the racism that is so deeply rooted in every facet of our society. It has prioritised, spread, and upheld white European beauty standards for centuries, from the skin “whitening” creams of the 1880s up until present day when brands are still failing to provide those with darker skin products in shades for them and to represent diversity in campaigns.

It's time to put an end to this and one great way to contribute is by supporting Black-owned beauty brands – while, of course, continuing to push for racial justice and equality on a far greater scale at the same time. In an industry dominated by white men, these Black businesses, founders, and owners are taking their long overdue seat at the table.

We’ve put together a definitely-not-exhaustive list of 60 beauty brands that range from established favourites to independent home-crafted treasures to invest in, now and always.


Kreyol Essence brings natural hair, skin, and body products from Haiti to the world. The eco-friendly formulations are made from pure and natural indigenous ingredients from Caribbean farms and focus on dry hair and skin. A social business, it works to create sustainable jobs, protect and conserve the island’s environment and empower women.


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★ Reviews

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17739 reviews

My hair is extremely dry and it loves your products

I'm in love with it

My scalp feels fresh and smell so good. I will be back to buy more soon

The Best Thing Ever

I purchased the full hair care set and I am in love. I have never seen my 4c hair look so good. The shampoo and conditioner has also helped eliminate my dandruff. You have a lifetime customer.

Amazing soap! So fresh & so clean, clean!

I bought a bunch of these for my fiance & myself. The aroma is borderline therapeutic. I could smell it from outside the box when it arrived. Its goes perfect with the Rhum punch body creme & oil. I felt so much cleaner & more fresh after washing with this than I have with other soaps. We love it! For several years, I used Olay & Dove soaps, but I'm done with those brands now that I've discovered this treasure. As long as this is in stock, no other soap will enter our house. Ayiti tout jounen!


I experienced tremendous hair loss after wearing weave 6weeks I came across this ad made my purchase and my results are astounding the texture of my natural hair and curl pattern is “EVERYTHING “