News & Press
Kreyòl Essence at JCPenney Beauty, “A Hyper-Inclusive Experience Where Everyone Shines”
Kreyòl Essence is excited to expand its mark at JCPenney stores and on jcp.com as part of an incredible initiative and vision, with the “commitment to amplify diverse and inclusive beauty brands and create an innovative retail platform that showcases and introduces diverse brands to a wider audience.”
“JCPenney Beauty [is] a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regime, or budget. JCPenney Beauty will offer the perfect mix of mass, masstige, and prestige products at a convenient, one-stop-shop that celebrates customers’ unique, authentic beauty. Debuting in select retail locations and on jcp.com in October 2021, JCPenney Beauty promises brands that champion, products that inspire, and associates who will welcome, guide, and support all in a space that puts customers at ease.”
Always the mission, the goal – to reach as many as we can, with a product and a purpose – finding partners that share in that vision has been the key, and we are so grateful to JCPenney for being a part of the beauty industry’s continued progression and inclusivity.
Be sure to shop in-stores and online to spread the love and support!
In-Stores at the following locations (with more to come!):
- Town East Mall, Mesquite, TX
- Greenville Mall, Greenville, NC
- La Plaza, McAllen, TX
- Whittwood Shopping Center, Whittier, CA
- Fairlane Town Center, Dearborn, MI
- Battlefield Mall, Springfield, MO
- Crossroads Center, Saint Cloud, MN
- Eastwood Mall, Niles, OH
- Trumbull Shopping Park, Trumbull, CT
- Posner Commons, Davenport, FL
Don’t forget – every Kreyòl Essence purchase you make has a direct, global impact! See the “About Us” section on kreyolessence.com to learn more.
Thank you for your support!