If you’re Black, you know that supporting community-minded businesses is important, and part of a success story. But that support shouldn’t just fall to you. If you’re working to be a better ally, it’s time to put your money where your mouth is and support Black-owned businesses (in addition to the really important work of internal work, educating yourself, checking in on your Black friends and coworkers, getting out to protest, and donating to causes like The Bail Project and Unicorn Riot). Below, we rounded up 50 of the Black-owned wellness brands that we love, and believe are worth supporting not only right now, but always.
You might recognize Kreyòl Essence from Shark Tank. While the co-founders, Yve-Car Momperousse and Stéphane Jean-Baptiste, were pitching their brand, they shared its superhero ingredient: Haitian castor oil, which they describe as the “liquid gold of the Caribbean.” The oil is known for nourishing the hair, skin, and body, and the products—which range from hair masks to body washes—will always leave your skin silky, glowy, and moisturized.