Stylecaster: 14 Black-Owned Beauty Brands to Shop at Ulta Beauty

Now that stores are safely open and events are resuming, you might be itching for some new beauty products to up your everyday routine. Why not grab one of these Black-owned beauty brands at Ulta Beauty? According to a report by Crunchbase, just one percent of venture-backed founders were Black in the last five years. That statistic doesn’t get much better for women at less than nine percent. Now more than ever is the best time to support these businesses and pick up some stellar products at the same time.

Use those Ulta points on some new foundation and concealer from Uoma Beauty. Shop ultra-pigmented, super-rich eyeshadow palettes from Juvia’s Place and setting powder and liquid lipstick from Beauty Bakerie. If you’re looking for haircare, you’re in luck. Pattern and Mixed Cheeks will help you get the curls of your dreams, and make styling easy with accessories and tools. Don’t skip over Kreyòl Essence’s Haitian Black Castor Oil that you can use on your hair and scalp, as well as skin and body.

Shop some of our favorite products, below, and check out all the brands’ full Ulta Beauty offerings while you’re at it. There’s so much more good stuff where these came from.

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