Kreyol Essence’s Journey From Hair Emergency To Whole Foods

Third time’s a Whole Foods Market charm for Kreyol Essence. The hair and skin products brand broke into the natural grocer after two unsuccessful attempts and is now expanding to 250 doors across the country.

After facing rejections from Whole Foods in 2014 and 2015, Kreyol Essence took small steps into the retailer by entering six locations at the end of 2016 and stretching to 52 stores about three months later before being approached six months ago to almost quintuple its door count. The brand’s signature $20 Haitian Black Castor Oil in its original, rosemary peppermint and lavender hibiscus varieties has the broadest reach at Whole Foods.

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