Ulta Beauty announced in a press release its commitment to foster broader diversity, equity, and inclusion by spending over $25 million to amplify brands, adjust merchandise assortment, promote Black voices, and create welcoming guest and associate experiences. Mary Dillon, CEO of Ulta Beauty, said, “As the country’s beauty retail leader, we believe we have the power to shape how the world sees beauty and as such, we have a responsibility to inspire positive change and drive greater diversity, inclusivity and equity.”
Organizational structure to support initiatives
The company has appointed a diversity and inclusion advisor, Tracee Ellis Ross, CEO and founder, PATTERN Beauty, who will drive accountability and provide inspiration. “I look forward to formalizing an already existing dialogue and partnership around diversity and inclusion with Mary Dillon and the Ulta Beauty team,” said Ross.
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