Posted on by J P

Kreyol Essence walked away from Shark Tank with a $400,000 investment from Kevin O’Leary, after co-founders talked him down from a 37% equity to a 10% equity and a royalty on every product sold, according to an article on Inc.

The hair, skin and body line is made with organic black castor oil from Haiti, where as many as 300 farmers work on a company-owned farm to harvest the seeds from the Ricinus communis plant and extract the oil, according to the article.

Miami-based Kreyol Essence currently sells its products, which range from $8 to $60, on its website and with retailers like Whole Foods.

Co-founders Stephane Jean-Baptiste and Yve-Car Momperousse, who are also husband and wife, launched Kreyol Essence in 2014, but after losing one of their top clients two years later, the company’s sales dropped from $130,000 in 2014 to $40,000 in 2016.

Instead of closing the business, the couple pivoted to a direct-to-consumer business model, which earned $327,000 in sales the following year. When the episode of Shark Tank was filmed in 2019, Jean-Baptiste and Momperousse said they expected to end the year with $2 million due to a deal with Ulta to sell Kreyol Essence in 1,200 stores, according to the article.

“We were not expecting Mr. Wonderful to be a partner in a Haitian beauty brand,” Momperousse said after leaving the Tank. “But Kevin O'Leary surprises you.”

Source: Global Cosmetic Industry


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The scent is awesome and I love how it moisturizes my scalp!

Sweet Smelling Hair Goodness

I was raised on Haitian castor oil but the pungent smell would get to me but when I saw the mango papaya scent I said let me try it out and it was worth it. I’m on my 2nd bottle.

one month in but already like the results

immediately ill say my favorite thing about this oil that alerted me this was different was the consistency and way it felt thick but melted into my skin when i tested.
my hair loved it just as much, with my roots constantly super soft after application for 1-2 days. I loved the tingle as well that lasts Multiple days also, eepecially if you wrap your hair at night which amplifies it.

I have recently fallen in love with the lavender hibiscus oil you sell as well, hard to say which is my favorite.
i ordered another 3 pk,of oils and gifted some so we can see how well t he thickening and strengthening claims are. it hasn't done much in my daughter's hair ( shes 4 and chopped her hair in some places), but it's only month 2 of use and I'll give it 3 months to see results on that front! hooefully it does, as i love these oils but they're too expensive to be used as a sealant only