Posted on by J P

Kreyol Essence walked away from Shark Tank with a $400,000 investment from Kevin O’Leary, after co-founders talked him down from a 37% equity to a 10% equity and a royalty on every product sold, according to an article on Inc.

The hair, skin and body line is made with organic black castor oil from Haiti, where as many as 300 farmers work on a company-owned farm to harvest the seeds from the Ricinus communis plant and extract the oil, according to the article.

Miami-based Kreyol Essence currently sells its products, which range from $8 to $60, on its website and with retailers like Whole Foods.

Co-founders Stephane Jean-Baptiste and Yve-Car Momperousse, who are also husband and wife, launched Kreyol Essence in 2014, but after losing one of their top clients two years later, the company’s sales dropped from $130,000 in 2014 to $40,000 in 2016.

Instead of closing the business, the couple pivoted to a direct-to-consumer business model, which earned $327,000 in sales the following year. When the episode of Shark Tank was filmed in 2019, Jean-Baptiste and Momperousse said they expected to end the year with $2 million due to a deal with Ulta to sell Kreyol Essence in 1,200 stores, according to the article.

“We were not expecting Mr. Wonderful to be a partner in a Haitian beauty brand,” Momperousse said after leaving the Tank. “But Kevin O'Leary surprises you.”

Source: Global Cosmetic Industry


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The best

I’ve used another brand of castor oil before and it caused my scalp to become inflamed. I saw this brand on Instagram and decided to give it a chance. My scalp is so soothed and my hair is so soft I even use it on my sons scar. This is amazing. I buy a bottle every few weeks love it.

Strong Smell

I'm giving it four🌟 s only because of the strong smell that's why I decided to use it as a hot oil treatment that I can wash it out after sixty minutes, but it really does make my hair feel well condition and strong.

promised results and delivered

I have been using the product for about 2 weeks and can notice eye brow growth; as well as smoother skin on my face. It has a pleasant natural scent and is easy to apply.

Haitian Black Castor Oil
Original
100% Natural
3.4oz

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