Kreyol Essence: Building An Eco-Luxury Brand with Haitian Farmers

The natural hair care market is estimated to be worth upwards of a billion dollars, and one of the emerging brands in this sector with Caribbean roots is Kreyol Essence.

Launched in 2013 by Yve-Car Momperousse and partner Stéphane Jean-Baptiste who are both of Haitian heritage, Kreyol Essence is an agribusiness that works with Haitian farmers to cultivate Ricinus communis the castor oil plant and other cash crops. Once harvested, they then produce a range of natural hair, skin, and body products which are marketed to those with dry hair and dry skin.

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