Posted on by Stéphane Jean-Baptiste

Yve Car - Kreyol Essence

What ignited you to start Kreyol Essence?

I started Kreyol Essence after having what I call a “hair-catastrophe.” After straightening my hair at a salon, my hair fell out due to damage caused by a hot iron. After crying, I remembered there was an oil my mom used that solved all our problems. She told me the name of our liquid gold is Lwil Maskriti, known as Haitian Black Castor Oil in english.

I ran to the store in Philadelphia, where I lived at the time, and was unable to find the authentic black castor oil I was accustomed to. I begged my mom to send me Haitian Castor Oil from her “Haiti stash” and jokingly said perhaps I should start a business that ensures the oil is accessible, not only for myself but for others as well.

As mom and I talked, we thought about the fact that I would have to work with farmers, female producers, and would have to export the product- all activities that stimulate economic activity in Haiti.

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